The fast food business has been growing rapidly over the last 20 years.
In an era of time scarcity, the gastronomic sector has been adapting to the latest trends in order to succeed.
Proof of this has been the rise of delivery or take away, a growing sales model in the catering business that truly fits the real needs of the consumer of today.
The delivery business today
The current pandemic has only boosted retail sales in the delivery sector and made it clear that the fast food industry requires a great deal of mastery of different parameters to ensure successful delivery.
What used to be an added resource in the catering industry has now been formalised as a successful business model that is growing at around 350% per year.
A fast food consumer looks for speed and immediacy and places an order for fast food as a matter of temporary convenience with very specific waiting time expectations.
Speed, agile order management, user experience and order simplification are the basic pillars for a successful delivery in the fast food market.
Mastering these parameters in fast food delivery management is synonymous with success. And if, on top of providing fast deliveries, the gastronomic experience is memorable, your business will rise to the top.
Keys to successful delivery
One of life’s great pleasures is to lie comfortably on the couch while placing an order for a meal that will arrive home in a few minutes.
SPEED is key for a successful fast food business model. The faster the delivery service, the more satisfied the customer will be.
In fact, a slow delivery is a great detractor to the user, one of the main reasons why customers would choose another business over ours.
A successful delivery is fast, and doesn’t sacrifice the quality of the food. Next, we will explain the keys for successful delivery:
Prepare orders on record time
Managing a business’ delivery order fast no longer depends solely on having efficient kitchens, but also on preparing these orders in record time.
Reception, cooking, and delivery. Three steps that must be carried out at a dizzying speed while maintaining quality standards that make your business an interesting option in fast food delivery.
Speed is not incompatible with EFFICIENCY, and in the fast food market this type of operation is a critical value. Complex, but not impossible.
It’s all about making the most of the resources, minimising commercial “waste” and adjusting costs. A whole gastronomic Rubik’s cube in which the food and the business model must be standardised, fast and effective.
Make accurate shift and staff plans
Employees can work at the highest level of efficiency, but if a business does not have the necessary employees for the existing demand at a given time, orders will be delayed, and quality will suffer.
For customers to be able to order food from your business, they need to be able to reach you easily. Hence, the importance of having communication tools and technological support to manage orders.
The preparation of orders must be done in a quick and simple way, as well as being as practical as possible to avoid wasting time and money unnecessarily.
By using an order management software suitable for your business, you can simplify the reception and processing of your orders and your staff will have time for other activities to speed up the process.
Simplify the payment process
Finally, simplify the payment process. Consumers want to manage their orders easily and without getting lost in an endless process of data entry.
The form of payment is a key element in fast food delivery management and the speed, effectiveness and convenience of your order system will depend largely on this section.
Nowadays there are very simple payment gateways with “intelligent memory” that use the digital information provided by the customer to make payment a quick and easy last step.
Technology is essential for easy and fast delivery
The current market is undergoing great technological advancements, which makes digital adaptation a mandatory requirement for any company.
Digital tools are the best allies for the accelerated pace of life we live in and constitute a real market opportunity within the framework of delivery.
Convenience and immediacy. Stick to these terms and apply them. Any measure you need to implement with regard to fast food delivery goes through these two concepts. It is about giving the customer everything chewed (almost literally).
C007/20-ED. 2020 call for proposals on technological development based on artificial intelligence and other digital enabling technologies within the framework of the strategic action of digital economy and society of the state R&D&I program