The hospitality industry has been one of the most affected sectors by the coronavirus pandemic. If restaurants didn’t do their homework before the fateful 2020, Covid-19 has made them put their skates on when it comes to digitizing their business.
Every retail business that intends to continue operating today has found it necessary to adapt to the current crisis in order to continue offering its services. In this case, adopting safety measures to take care of both employees and customers, while looking for alternatives such as delivery, is essential for people to continue enjoying a restaurant’s service without putting them at risk. And this implies, digitalizing tasks and services.
On-site service has almost become an utopia, and the ups and downs regarding restrictions have complicated the activity of a particularly dynamic sector. Creating an online menu for your restaurant is practically a condition sine qua non nowadays.
Surviving is, today more than ever, about embracing digitalization.
The forgotten ones. More than 15 years ago, QR codes were entering the era of digitalization to simplify the transmission of information. They did it through the big door, but their use did not prove to be a resounding success in the Western world.
QR codes have been used to a certain extent in the restaurant industry to allow access to promotions and discounts, in restaurant entrances to access the menu, and even in each product, to access nutritional information as is the case with McDonald’s. The use of this type of code, however, was scarce.
The security requirements to avoid the SARS-CoV-2 infection involve interacting as little as possible with our environment in a physical sense, which has catapulted these codes back into the digital limelight.
More and more establishments are choosing this format to create their restaurant online menu and continue to reach their customers in the most efficient and sanitary way possible.
“Quick Response” is an acronym for QR codes. It is basically a readable representation of an Internet link by a device.
If your smartphone comes from the Asian market, you are in luck.
If your smartphone comes from the Asian market, you are lucky. The camera applications on your smartphone probably include a built-in system to read this technology.
If not, don’t panic. There are many free external apps.
Clearly, QR codes have resurfaced from western oblivion to offer hotel and catering businesses a bridge to reactivate their activity by virtually bringing their customers closer to their restaurants’ online menus.
The digital sector seeks to be ahead of the curve in business’ needs, and now more than ever, when it comes to restaurants, bars, hotels and other hospitality businesses.
There are many apps that seek to establish themselves as the ideal software to turn any business into a digitally leading establishment equipped with the best technology to bring information to their potential customers.
Comfortable, effective and highly informative retail software where customers can not only see the online menu of the restaurant but also interact with it to request a service or make reservations.
Below we offer a small analysis of some of the best applications and QR codes on the market to create your online menu.
This may be the app with the most functions to create an online menu for your restaurant and the platform you need to make the potential of your business visible.
It is fully optimized for mobile and allows you to publish menus, to book, to order online or pay. The best option to have an online restaurant menu is to choose your Combo plan.
The best for those who still resist new technologies. It has more than 20 standardized templates for the hospitality industry with two standard features: the online restaurant menu and the reservation request.
In addition, since an online menu is produced, Site 123 allows you to publish additional information such as opening hours or to choose a specific table when making a reservation.
This interface takes care of the details to offer you the best user experience.
Through a QR code you can directly receive the orders in your website and it will allow you to create a digital menu that includes products with photographs and descriptions so that the online menu is one of the most powerful.
It is a very complete software for restaurants and hotels that allows you to manage your restaurant’s online menu in a simple and intuitive way.
You can add dishes, modify prices, create menus for different locations or reorganize them, suggest your best dishes, know the opinion of your customers or add the extras you wish to.
There are many applications to make QR codes. As in practically all technological sectors. But within the existing possibilities the best is that you choose a platform that allows you to create FrameQR.
FrameQR is a low-tech technology that allows you to add photographs and illustrations while keeping the information of its content intact and it is the best option for companies, since it allows them to enhance their corporate image including their logo.
If you want to generate a QR code according to the needs of your business and where your customers can view your online menu, take a look at these options:
Your customers can access the restaurant’s online menu from their smartphones by scanning the QR code printed on the restaurant’s tables or on the business’ advertising.
This platform allows you to create and modify the QR code with the content you want in an efficient way and with the coverage of a free telephone assistance to solve your doubts.
Its system of dynamic QR codes allows the updating of contents even after they have been printed.
In just a few minutes you will have a QR code through which you can read the restaurant’s online menu from any device. You can create up to 10 online menus and update them without having to print them again. Certainly, hygienic and ecological.
Digital transformation has been accelerated by the current crisis: a year ago, QR codes, reservations and online menus were not so common, while nowadays they are part of most restaurants in the world.
We must consider all the advantages that digitalization can bring to our restaurant’s success. Technology allows us to offer more convenient and safer options for our customers, but it also makes it possible to improve internal processes with a retail management software.
Investing in new technologies can improve restaurant’s KPI’s, besides being critical for the survival of almost every retail business today.
C007/20-ED. 2020 call for aid on technological development based on artificial intelligence and other digital enabling technologies within the framework of the strategic action of the digital economy and society of the state R&D program.
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