assisted selling

Assisted selling improves customer service and conversion rate

In retail sector, customer-facing employees are the point of differentiation between physical and online retail. The shopping experience through personal contact with employees in the store, such as assisted selling, cannot be compared to customer service in e-commerce. Currently there are still many customers that although they are informed through the internet about the products,…

organized restaurant sector

Digital Transformation in Organized Restaurant Sector

In recent years, organized restaurant sector has had to adapt to the new digital model. Restaurants have changed the way they operate by introducing technological tools in the management of customer-facing processes (front-office) and internal processes (back-office). According to the report “La Digitalización en el Restaurante” (Digitalization in Restaurants), by TechFood and Basque Culinary Center,…

Physical Retail

Physical Retail: Threats and Opportunities

According to the Spanish Confederation of Commerce, in Spain the retail industry accounts for 20% of national employment. However, in recent years many physical retailers have been forced to close their businesses due to the growth of online retailers. The good news is that according to the latest studies and surveys, physical retail in Spain…

smart schedules

Smart Schedules Increase Employee Productivity and Sales

Why smart schedules increase productivity and sales? Today, high competitiveness and a growing proliferation of e-commerce have forced retailers to reinvent their strategies to compete and survive. Traditional methods of competing through assortment and pricing are ineffective against online retailers, who outperform physical retailers in these issues. Then, what can the physical store offer to…